Most B2B content is either expensive agency work that reads like every other agency's work, or cheap AI-generated filler you can spot from a mile away. The Content Engine is neither. It replicates how your company already writes — voice, structure, point of view — and produces content at scale that passes AI detection, reads like a human wrote it, and is angled to your USPs and ideal customer.
Before we write anything, we build your engine — a brand guide, a style guide, and a database of your existing content. Every piece that comes out of the Engine is anchored to those three things.
Which means the content doesn't just rank. It reads like your company wrote it — on your angles, for your ideal customer — at a volume a single writer couldn't produce.
No black box. The whole system, in plain English, on one page.
Priced as a monthly retainer. Scaled by how much content your business actually needs, not by how much I want to sell you.
A proper brand guide and style guide built from your existing content, interviews, and sales materials. The foundation every piece runs on.
A structured database of your existing content — posts, sales pages, case studies — referenced for voice, stance, and factual accuracy on every new piece.
Each brief connects a search topic to one of your unique selling points and a defined ideal customer. Content earns rankings and moves pipeline.
Every piece is tested and edited until it reads as human-written. Content that fails detection doesn't leave the Engine.
Content ships to your CMS — WordPress, Webflow, HubSpot, Contentful — with internal links, metadata, and schema configured.
What's ranking, what's not, what's next. Read in five minutes. No vanity metrics — only what affects your pipeline.
AI is used for research synthesis and drafting — but the output is trained on your brand guide, your style guide, and your content database, then edited by a human until it passes AI detection. The result is content that's demonstrably on-brand and demonstrably reads as human-written.
If you want 100% hand-written content from a single writer, I'm not your person — and the pricing wouldn't work anyway. If you want unedited AI slop, there are cheaper options. This sits deliberately in between, and the detection pass is what keeps it honest.
Voice capture is the first month's work. We build a brand guide that documents your tone, vocabulary, stances, and the things you'd never say. We build a style guide covering structure, formatting, and your house rules. And we load your existing content into a reference database — so every new piece has live examples to learn from.
That documentation becomes the spine of every brief and every draft. If a piece doesn't sound like you, it doesn't go out.
You don't, and nobody who promises otherwise is being honest. What you do get: topics built around what your market actually searches for, angles that connect to your USPs and ICP, and a system that compounds — each piece supports the others, and your topical authority grows over time.
Month one won't move the needle. Month six usually does. Month twelve is where the Engine pays back its setup cost several times over.
No tiered packages or feature matrices. The Engine is one thing, priced in two parts: the build, and the running. Monthly scales with how much content your business actually produces.
Four to six weeks of strategic work. Brand guide, style guide, content database, topic and keyword map, brief templates, CMS integration, and a three-month content calendar — planned and ready to run.
This is where most of the value is. Get this right, and the monthly production more or less runs itself.
Ongoing production, editing, AI detection, publishing, internal linking, and refreshes. Priced by output — typically 8 to 20 pieces per month, scaled to match what your market can absorb and what your sales cycle needs.
Three-month minimum commitment. No long-term lock-in after that. Cancel with 30 days' notice.
Pricing shown is a starting point, not a fixed quote. Final numbers depend on output volume, CMS complexity, and whether AI agents or other services are bundled in. I'll quote properly once we've talked.
One conversation. I'll tell you honestly whether this is the right service, or whether SEO Strategist or a different shape of engagement is closer to what you actually need.