You've outgrown doing marketing yourself. You're not ready to pay $250k+ for a full-time CMO. You need someone senior in the chair — setting strategy, hiring the right people, managing the agency and freelancers, reporting to the board, and owning the number. For a fraction of what a full hire would cost. That's what this role is.
A Fractional CMO is not a consultant. Consultants advise. I'm accountable for the numbers. If marketing doesn't deliver against the plan we agreed, that's on me to fix.
For one, two, or three days a week, I run your marketing function like it's my own. I sit in your leadership meetings, report to your board, and make the calls a full-time CMO would make. Just without the full-time cost.
"Marketing" isn't one thing. It's a function that has to hang together across strategy, people, budget, execution, data, and politics. Here's what running it actually looks like.
Annual plan, quarterly priorities, positioning decisions. What your company says, to whom, through which channels. The thinking that shapes everything else.
Deciding what roles to fill, interviewing candidates, onboarding new hires, managing performance. Building the marketing team you'll still have when I'm gone.
Reviewing the work of any external partners you have — paid ads, SEO, content, PR. Firing the bad ones. Finding better ones. Making sure they earn their fees.
Owning the marketing P&L. Deciding how the budget gets spent, what we stop doing, where to double down. Defending the number when finance asks questions.
Monthly updates to the CEO. Board-ready reports every quarter. Translating marketing into the language of revenue, pipeline, and payback — because nobody at that table cares about impressions.
Working with sales on pipeline. With product on positioning. With finance on spend. With the CEO on their next big idea. Marketing lives or dies by its relationships across a business.
"Fractional" needs definition. Below is what each tier typically covers. Most companies start at 2 days, then either scale up as things get urgent or scale down as the team I've built takes over.
For companies with a competent team that just needs strategic oversight and a senior sounding board. I lead the quarterly plan, review the work, show up for board meetings, and stay reachable.
Best for: post-launch SaaS with 2–3 marketers already in seat.
The sweet spot for most companies. I run the function properly — strategy, hiring, agency management, board reporting, plus real execution time on priority work.
Best for: companies that don't yet have a full marketing team but need the role filled.
Effectively a CMO role. I'm in leadership meetings weekly, doing hands-on work on top of strategy, and integrated into the business almost as a full-time hire would be.
Best for: funded startups mid-scale-up, or companies that just lost their CMO.
A Fractional CMO only works when the CEO and leadership team are genuinely handing over the function — not just renting a title. Here's the split.
If you can afford one, can attract one at your stage, and know exactly what you need them to do, then do it. A full-time CMO is the right answer for the right company.
But most companies between $1M and $15M in revenue can't justify the comp, struggle to attract real senior talent, and don't yet know what the permanent CMO job actually looks like at their company. A fractional CMO gives you the senior thinking now, figures out what the permanent role should look like, and helps you hire for it when the time is right.
Yes, if the function is sized for it and the support is there. Running marketing for a 20-person company with two marketers and an agency isn't the same as running marketing at a 500-person company. You'd hire accordingly.
That said — two days a week means two days a week. I don't take on more clients than I can serve properly, and I won't pretend that a Tier 02 engagement is going to cover a job that actually needs Tier 03 or a full-time hire. If you need more, I'll say so.
Most engagements run 6–12 months. Some longer. Part of the job from day one is making the function work without me — documented strategy, documented processes, a team that's been built up, an agency relationship that's stable.
When the engagement ends, you're either (a) ready to promote someone internally, (b) ready to hire a full-time CMO with a clear brief, or (c) extending me because it's still the best option. The goal is never to make you dependent on me.
No hourly billing. No "additional charges." The monthly rate covers whatever the tier agreed means — meetings, strategy work, hiring interviews, board reporting, agency management, execution on priority projects. If you need more of me, we move you to a higher tier.
4 days per month. Quarterly strategy, monthly board reporting, standing availability for the CEO, review of team and agency output.
Six-month minimum engagement.
8 days per month. Full strategic and execution authority over marketing. In leadership meetings weekly. Hires, manages, and reports on the whole function.
Six-month minimum engagement.
12 days per month. Operating as a near-full-time CMO. Hands-on across strategy, execution, and hiring. For urgent or high-growth situations.
Six-month minimum engagement.
Pricing shown is a starting point, not a fixed quote. Companies with complex go-to-market motions, multiple product lines, or active fundraising may scope higher. I'll quote properly once we've talked.
One conversation. I'll tell you honestly whether a fractional CMO is the right call at your stage, or whether SEO Strategist, a senior hire, or a different shape of engagement would serve you better.