I own the SEO outcome — strategy, roadmap, measurement, audit — while execution runs through your team, your agency, or a freelancer I help you source. Senior thinking without paying agency rates for junior execution.
Most SEO engagements are built around execution. You pay an agency, they put a junior on the account, and someone runs keyword research, publishes content, and sends you a monthly report.
This isn't that. You get me — strategy, direction, audit, and answers — for a small fraction of what a full-time senior SEO would cost. Execution runs through the right people for the job, not through me.
Clarity from day one. I don't want ambiguity about who's responsible for what, and neither do you. Here's the split for a typical engagement.
The first month is intensive — I audit where you are and build the strategy. From there, the engagement settles into a quarterly rhythm with monthly check-ins and day-to-day availability.
Technical health, content inventory, keyword coverage, competitors, analytics setup.
Priority ICPs, topic clusters, measurement framework, 90-day roadmap.
Your team runs the roadmap. I review, unblock, and course-correct.
Performance review, roadmap refresh, priorities reset for the next quarter.
Slack, email, monthly calls. I'm reachable the same day for anything urgent.
You'll know exactly what you're paying for because it arrives in your inbox, your drive, or your Slack on a predictable schedule.
A written audit at engagement start. Technical, content, and competitive. Plain English, with the priorities ranked by expected impact.
A written 90-day plan, scoped to what your team can realistically execute. Refreshed every quarter based on results.
Strategy call each month with you, your team, or both. Agenda driven by what's moving and what's not.
I review content briefs and drafts. Not to edit them — to keep strategy intact and flag when something's off-target.
Slack or email. Same-day response for anything urgent. This is what separates a strategist from a monthly report.
A written end-of-quarter review. What moved, what didn't, what I'd change for next quarter. Board-ready.
The audit is a fixed project fee. The retainer is quarterly. No long-term lock-ins — every quarter is a new decision for both of us.
Covers the audit, strategy, and initial 90-day roadmap. Priced to the scope of your site and current setup.
Covers monthly strategy calls, roadmap refresh, brief and content review, and ongoing availability. Renewed each quarter.
The things prospects ask on the first call, answered in advance so you don't have to.
Often that's exactly the right setup. Your agency handles execution — content, links, technical fixes — and I own the strategic direction they're executing against.
The practical test: is your agency telling you what to do, or just doing what they're told? If it's the first, you probably don't need me. If it's the second, I'm the missing layer.
A senior in-house SEO in the UK or US will cost you £90–150k fully loaded. If you need 40 hours a week of SEO work, hire one. If you need 5–10 hours of senior thinking plus execution handled elsewhere, I'm a better fit.
That's fine. I help you find the right freelancer or agency for the execution work, and I manage the relationship so you're not doing vendor management on top of everything else. My Content Engine service covers content specifically if that's your biggest gap.
No. I work with B2B and SaaS companies, mostly in software, fintech, and services. I won't take on ecommerce, adult content, gambling, or anything where the SEO playbook I know isn't going to apply.
The retainer is quarterly for a reason. If the first quarter hasn't produced what we agreed it would, we have a direct conversation, and either the engagement ends or we fix what's wrong. No long-term lock-ins, no escape clauses, no awkward renewals.
No. I review briefs and drafts and direct the strategy, but I don't write. Writing at scale is execution work, and as I mentioned at the top of this page — that's not what I do. If writing is the thing you need, the Content Engine service is built for exactly that.
One conversation. No pitch deck. By the end of it, we'll both know whether this is worth building on.