You already have people who can execute SEO work — an in-house team, a freelancer, or an agency you're not ready to fire. What you don't have is someone senior, independent, and accountable for whether any of it is pointed at the right things. That's the role I play. I own the strategy. Execution runs through your existing setup.
The money in SEO is in the strategy, not the execution. The strategy decides what gets worked on, in what order, for which outcome. Everything else is labor.
I sit above your execution layer. Your team, agency, or freelancers do the work. I decide what the work should be, review what comes out, and own whether SEO is actually moving your business — not just your traffic.
SEO strategy doesn't need weekly check-ins. Search behavior changes slowly. Algorithm shifts are monthly at most. A quarterly rhythm matches the real pace of the work — and costs you a fraction of what an agency retainer would.
The clearer the split, the better this works. Here's what I'll do — and what I'll need you or your team, agency, or freelancers to handle.
Probably, yes — but for a different reason. Most audits are technical checklists: a list of 200 things the auditor's tool flagged, ranked by severity, with no strategic layer on top. They're useful if you want to know what's broken. They don't tell you what to work on.
My audit is different in shape: it asks what your business is actually trying to do, then works backwards from there. If you already have a recent technical audit, I'll use it as input and save us both the overlap. I'd rather spend that time on strategy than redo work.
That happens, and it's not always wrong — sometimes the team has context I don't. What I won't accept is the strategy getting ignored without a conversation. When I review work and something's off, I say so. If it keeps happening, we talk about whether the execution layer is the right one.
Part of my job is telling you when the people doing the work aren't the right people to do it. That's not comfortable, but it's the honest version of what you're paying me for.
Quarterly is the planning cadence, not the communication cadence. Between quarters you have Slack and email access — not for daily babysitting, but for the real stuff: "we're launching a new product line, does the strategy change?" or "traffic just dropped 20%, what do we do?"
If something legitimately breaks, I'm reachable. If nothing is breaking, we save both of our time by not scheduling a weekly call to discuss it.
A fixed fee for the initial audit and strategy build. A quarterly retainer for ongoing review and adjustment. No weekly meeting fees, no hidden hours, no lock-in beyond the first quarter.
Four to six weeks of strategic work. Technical audit, content and keyword audit, competitor and topic-gap analysis, and a 12-month strategy document with priorities ranked by impact.
This is where most of the thinking lives. Get this right, and the quarterly rhythm more or less runs itself.
Every three months: review of what shipped, what moved, what didn't. Revised priorities for the next quarter. Between quarters, you have Slack or email access for anything that can't wait.
One-quarter minimum commitment. Cancel with 30 days' notice after that. No long-term lock-in.
Pricing shown is a starting point, not a fixed quote. Final numbers depend on company size, current SEO complexity, and scope. I'll quote properly once we've talked.
One conversation. I'll tell you honestly whether the Strategist role is what you need, or whether Content Engine, Fractional CMO, or hiring an agency would actually be the better call.